Tuesday, October 16, 2018

Email Marketing Platform Provider: Campaign Monitor

Guest Post
Email marketing and newsletters are very important if you want to cultivate loyal readers. It's the most effective content distribution format. A majority of adults send and receive emails on a daily basis. When done right email marketing has an amazing chance of finding its audience, keeping them engaged, and generating revenue. But for that to happen your emails must be targeted and relevant to the online users. That's the only way they will get opened.

I'm subscribed to, at least two dozen email newsletters and often receive marketing emails. But not all such marketing campaigns catch my eye, nor do all newsletters incite my interest, and many of such emails end up in my spam folder. So, it is very important to pay attention to your audience's needs if you want to generate revenue.

It can be really challenging to create messages that will suit your purpose and also get results. It is very difficult to keep readers engaged when you're sending email newsletters. Because people receive numerous emails on daily basis, most of which are usually spam. It is becoming increasingly difficult to cut through the noise and provide your audience with a unique experience that keeps them coming back for more.

That's where digital services providers like Campaign Monitor comes in handy. They provide you with expert guidance and take you through the steps that will ensure you're giving your readers exactly what they want. These sites are committed to providing their users, expert advice, resources to facilitate them, marketing tips, and any other kind of help which they might need to use their accounts with ease and efficiency.

Check out Your Guide to Cultivating Loyal Readers With Your Email Newsletter at Campaign Monitor Resources and learn everything you need to know about email newsletters and marketing.

10 Essential Elements of a Welcome Email - Infographic by Campaign Monitor
Source: 10 Essential Elements of a Welcome Email by Campaign Monitor

Monday, October 15, 2018

Review of Paperless Post Digital Services


Last year I was introduced to Paperless Post. It's a digital service provider that let you save time, money, and paper all at the same time. I have used it many times since then, mostly for sending birthday and holiday cards to friends and family. These are not the only available categories though, there is a large collection of cards for every conceivable occasion. And invitations for any event you can possibly have. I especially love their Halloween cards collections.

It's easy to use, customize, and send e-cards in a few simple steps. The fact that you can schedule sending your cards ahead of time is even better. But I've already talked about all of this in my last review, which I did last year, you can read it here if you like.

This time I want to talk about their brand new product, Flyer. It was launched recently and I've used it myself to see how it works. You choose your own vibe, what looks good to you and what suits your purpose. It's an effortless way to create and share events. You can easily keep track of your guest list. You can use it both for personal and professional get-togethers. I really enjoyed creating one just to see how it will all work and I have to say that I was quite satisfied with the result. And you know what is the best part? It's totally free.

P.S. I highly recommend using Paperless Post as your one-stop for digital services.

Thursday, October 11, 2018

Tour Stop + Excerpt + Review: All of My Life by Prescott Lane

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All My Life by Prescott Lane
Release Date: October 10, 2018
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All My Life, an all-new standalone contemporary romance by Prescott Lane.
The beginning of any love story starts with the meet.
I’ve known Garrett Hollis since before I can remember, and I’ve loved him just as long. I loved him while he loved someone else. I loved him when he had a baby with her. I loved him when she left him.
The greatest of love stories is that between a dad and his daughter. I should know. I’ve had a front-row seat. First steps, first words, all the big moments.
Garrett was just a teenager when Mia was born. I’ve watched him braid his daughter’s hair, hold her hand crossing the street, seen her asleep on his chest. I’m the best friend, the one they can count on for everything from dance lessons to motherly advice, anything they need. I’m their go-to girl.
The best part of any love story is the happily ever after.
But what if the happily ever after doesn’t include you?
All my life, that’s how long I’ve loved him.
Of course, he’s clueless.
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Download your copy today!
Amazon Worldwide: https://amzn.to/2C60Tlw
Add to GoodReads: https://goo.gl/t1CH95
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Excerpt
As far as dates go, this one has been good. I like her. She’s attractive, funny, smart, seems to have her head on straight. All the boxes are checked. This should be the point where I kiss her, ask her out again. I should be devising ways to get in this woman’s panties, but instead, I’m thinking more about yanking down the tutu of one very sexy Biscuit Girl. I should be thinking about how to get this woman to fall for me, but it’s me that’s fallen. I should have one thing on my mind, and I do — Devlyn.
There’s just one big ass problem. She’s my friend. I can’t go there. There are so many reasons why I can’t go there. The town would have a field day. We’d have no privacy. Everyone would have an opinion. If we broke up, where would I get a decent cup of coffee? How would Mia react to this? Then there’s Scott, who’s actually the least of my concerns. Devlyn seemed pretty sure it was over, and if it’s not, I plan on convincing her.
I don’t want to lose Devlyn.
Staying friends guarantees her in my life. Dating her doesn’t.
Love doesn’t come with a guarantee.
Love is a risk. I used to be a risk taker, but teenage fatherhood buried that part of me. Stability became the name of the game. It had to. I look towards her diner, wondering if she’s back.

Review
This book kept me up all night because once I started reading I just didn't want to put it down. It's a bitter-sweet story of love and loyalty. It's told from multiple points of views and is very well-written. It's funny, sad, romantic, and heartwarming all at the same time. It's a story of father-daughter love, love between friends, and romantic love all rolled up in one tale.
Mia is all grown-up and is looking forward to going off to college. However, his father's loneliness still weighs her down and she wants him to settle down with some nice lady. That's when this whole thing starts. She makes a speech and suddenly women are vying to be with Garrett. He hates it. Dating is simply not something he is good at. He has devoted all his life to Mia. Mis is the only woman who truly matters to him, no one comes before her and that is a big issue while he dates. So now that he has given up on happily-ever-after suddenly he finds himself rethinking it. Maybe the right woman is here somewhere and he just hasn't noticed her yet.
Devlyn loves Mia as much as she loves Garrett. Those two have been a big part of her life. They are both important to her and she simply can't lose them. That is why she gave up on her love. It just wasn't worth it. As long as she can be friends with Garrett and be in Mia's life she is happy. But then something changed, he changed, and now things are far more complicated than they should ever be. WIll she finally find her happiness or is she in for another heartbreak?
All the characters are great. I loved Mia, Garrett, and Devlyn. I enjoyed the story. I loved the small town setting. I loved pretty much everything about it. The only thing that I didn't like much was the unrealistic feel of it. I know that this is fiction but still it's difficult for me to digest the fact that someone can love you all their life without you loving them back. I don't think that anyone can do that. One sided love just doesn't last 30+ years (as Devlyn fell in love when they were both just kids). That's kind of hard to believe. I guess all is allowed in fiction though so who really cares. Also, let's not forget that she wasn't exactly waiting for Garrett to fall for her, she had actually moved on and was being a friend, she was still in love with him but wasn't looking for romance anymore. So, I think that's something. In any case, overall, it's a great read and I'd definitely recommend it to all sweet, sappy, romance lovers.
P.S. I received a complimentary copy of this book.
About Prescott Lane
Prescott Lane is the Amazon best-selling author of Stripped Raw. She's got seven other books under her belt including First Position, Perfectly Broken, Quiet Angel, Wrapped in Lace, Layers of Her, The Reason for Me, and The Sex Bucket List. She is originally from Little Rock, Arkansas, and holds a degree in sociology and an MSW from Tulane University. She married her college sweetheart, and they currently live in New Orleans with their two children and two crazy dogs. Prescott started writing at the age of five and sold her first story about a talking turtle to her father for a quarter. She later turned to write romance novels because there aren't enough happily ever afters in real life.
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